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1. Why is it so?

For those of you that have a memory that stretches far enough back, you would have recognised the title from the science show with Prof Julius Sumner Miller.

Now as much as I find science immensely engaging, this series of blogs is not about science. However, I did feel that the title fitted in with what I was trying to say.

One of the biggest problems that the advisors and consultants, of any persuasion face, is getting the customer or client to take their advice.

Now the advice may be the best advice in the world, and the customer or client may have paid us a significant amount of money to receive that advice, but for some reason they fail to implement it.

Over the years I have been astonished by the number of people that I have met on courses, who, like me, have paid what was often thousands of dollars, but when I have checked back with them later on, as to the progress they’ve made on implementation, the answer is zero.

I just find it so hard to understand why somebody would pay all that money and then do nothing with the information.

Now I know for a fact that I’ve never been the smartest person in the room, but what I do well, is to actually get out there and try and implement the advice and accept the outcome, whatever it may be, because it’s all feedback.

As this is such a frustrating situation for all advisers and consultants, not just me, I’ve spent a great deal of time thinking and researching “Why is this so”.

Given that the range of reasons is many and varied, I’ve decided to break this up into a series of blogs and, because I don’t profess to be the font of all wisdom on this subject, I’m hoping that others will be jumping and give their two “bob’s worth”.

I guess this is a subject where people can have some very strong opinions, which is good as long as we keep our interactions civilised.
Part one of this series will begin later this week, where we will start looking at a major problem, fear.

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